FrayNYC: Designing Joy for Your Fingertips
FrayNYC: Designing Joy for Your Fingertips
A Moment to Reset
Life moves fast.
We realized that in our busy digital world, everyone needs a moment to unplug and reconnect with their senses.
We wanted to create something that wasn't just a toy, but a satisfying tactile experience to help people stay focused and present
The Discovery of Texture
Our journey began with a simple observation: keeping our hands busy helps our minds stay clear.
We became fascinated by the satisfying sensation of picking and peeling textures.
We spent months perfecting a reusable design that mimics this sensation safely and sustainably.
From Hobby to Habit
What started as a small DIY project has grown into a community of sensory seekers.
FrayNYC is dedicated to bringing you high-quality, reusable fidget kits that spark creativity and provide a fun, relaxing break anytime you need it
The New Fraynyc
The New Fraynyc
This is Fraynyc, rebuilt with intention.
Thank you for being here.
